Kara Parlin

multi-talented marketing professional

As a full-stack marketer with 25 years of experience, I help brands build awareness, amplify their reach, and increase conversions with omni-channel strategies that create exceptional customer experiences.

I've worked with

How can I help you?

Here are examples of the diverse skills and expertise I bring to the table. Need something you don't see? Reach out, let's have a chat.

strategic planning

Marketing Strategy

Content Strategy

Campaign Strategy

Website Strategy

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Thought Leadership

Full-Funnel Lead Generation

Website & Blog Copy

Sales Enablement

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Brand Development

Key Messaging

Company & Product Naming

Rebranding & Repositioning

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search engine optimization

Website Quality Audits

Keyword Research & Mapping

Content Creation & Optimization

Competitor Gap Analysis

Backlink Campaigns

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research & execution

Customer Journey Mapping

Voice-of-Customer Research

HubSpot Campaigns & Workflows

WordPress Setup & Management

SWOT Analyses

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select work

Campaign Strategy

To increase AnyDesk's lead generation efforts, I worked with the team to develop a buyer's guide content offer that moved prospects through the funnel.

The campaign included:

  • Paid and organic social posts
  • Programmatic ads
  • Download landing page
  • Thank you page
  • Email nurture series
  • HubSpot automations and workflows

Digital Campaign

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Florida Tech needed a campaign to launch its new online aviation management degree program. Target market research uncovered a valuable insight — that aviators LOVE the smell of jet fuel — which I used to build the campaign around. The campaign exceeded conversion rate goal by 119%,

and is still running today.

Copy &


Throughout my 25-year career, I've been fortunate to write for almost every medium on a variety of B2B and B2C topics.

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Search Engine


Axcient wanted to increase organic traffic to their website for non-branded keywords. After an initial SEO audit, we developed a list of target keywords, mapping a portion to existing content we optimized and others to new content we developed.

In the first phase of the campaign, we were able to increase organic traffic 55% year-over-year.

Consumer Goods

During my eight years at Hasbro, I had the wonderful privilege to write game packaging and rules, as well as product naming and rebranding.

Let's work together