As a full-stack marketer with 25 years of experience, I help brands build awareness, amplify their reach, and increase conversions with omni-channel strategies that create exceptional customer experiences.
Florida Tech needed a campaign to launch its new online aviation management degree program. Target market research uncovered a valuable insight — that aviators LOVE the smell of jet fuel — which I used to build the campaign around. The campaign exceeded conversion rate goal by 119%,
and is still running today.
Throughout my 25-year career, I've been fortunate to write for almost every medium on a variety of B2B and B2C topics.
Axcient wanted to increase organic traffic to their website for non-branded keywords. After an initial SEO audit, we developed a list of target keywords, mapping a portion to existing content we optimized and others to new content we developed.
In the first phase of the campaign, we were able to increase organic traffic 55% year-over-year.
During my eight years at Hasbro, I had the wonderful privilege to write game packaging and rules, as well as product naming and rebranding.