Kara Parlin
multi-talented marketing professional
As a full-stack marketer with 25 years of experience, I help brands build awareness, amplify their reach, and increase conversions with omni-channel strategies that create exceptional customer experiences.
I've worked with
How can I help you?
Here are examples of the diverse skills and expertise I bring to the table. Need something you don't see? Reach out, let's have a chat.
strategic planning
Marketing Strategy
Content Strategy
Campaign Strategy
Website Strategy
writing
Thought Leadership
Full-Funnel Lead Generation
Website & Blog Copy
Sales Enablement
branding
Brand Development
Key Messaging
Company & Product Naming
Rebranding & Repositioning
search engine optimization
Website Quality Audits
Keyword Research & Mapping
Content Creation & Optimization
Competitor Gap Analysis
Backlink Campaigns
research & execution
Customer Journey Mapping
Voice-of-Customer Research
HubSpot Campaigns & Workflows
WordPress Setup & Management
SWOT Analyses
select work
Campaign Strategy
To increase AnyDesk's lead generation efforts, I worked with the team to develop a buyer's guide content offer that moved prospects through the funnel.
The campaign included:
Digital Campaign
Florida Tech needed a campaign to launch its new online aviation management degree program. Target market research uncovered a valuable insight — that aviators LOVE the smell of jet fuel — which I used to build the campaign around. The campaign exceeded conversion rate goal by 119%,
and is still running today.
Copy &
Content
Throughout my 25-year career, I've been fortunate to write for almost every medium on a variety of B2B and B2C topics.
Search Engine
Optimization
Axcient wanted to increase organic traffic to their website for non-branded keywords. After an initial SEO audit, we developed a list of target keywords, mapping a portion to existing content we optimized and others to new content we developed.
In the first phase of the campaign, we were able to increase organic traffic 55% year-over-year.
Consumer Goods
During my eight years at Hasbro, I had the wonderful privilege to write game packaging and rules, as well as product naming and rebranding.